The problem
Most fractional executives run on word-of-mouth — which works until it doesn't. LinkedIn is the only channel that compounds over time, but it only works if you show up consistently.
How it works
We handle everything except your approval. No interviews, no lengthy onboarding — we study your background and start writing.
Before we write a word, we study your LinkedIn — your posts, your comments, how you talk about your work and the problems you solve. That research pairs with a short email exchange covering your positioning and the clients you want. No calls, no lengthy intake forms.
Four posts per month, drafted to sound like you — not a content agency. Specific to your expertise, not generic to your title. You review each one before it goes anywhere.
Posts land in your inbox with a simple approve-or-adjust flow. Most clients approve with minor edits. Your account, your voice, your call on every word.
What we write
Three months into a fractional CFO engagement, I found out the company had been calculating gross margin wrong for two years. Not dramatically wrong. Off by 4 points.
That's the kind of thing that looks fine in a board deck and shows up badly in a due diligence process. We fixed it before they got to that stage.
Fractional work moves fast. The part that doesn't move fast is getting founders comfortable enough to show you where the numbers have been quietly lying.
Every post is written for you specifically, based on your actual background and how you talk about your work. No fill-in-the-blank frameworks.
We write from your specific lane — operations CFO, B2B SaaS CMO, tech industry CHRO — not generic C-suite content that could be anyone's.
You review before anything is published. If a post doesn't feel right, we revise. We're writing for you, not building a portfolio for ourselves.
Showing up four times a month, every month, is what builds an audience. We remove the part that makes consistency hard — the blank page.
What clients say
I'd been meaning to post consistently for two years. I kept drafting things and never hitting publish. Three months with Groundwork and I've had two inbound inquiries from people who specifically mentioned my LinkedIn content. That's never happened before.
What impressed me wasn't the writing — it was how quickly they understood how I think. The first draft sounded like me. Not a polished, generic version of a CFO. Me. I've stayed on for eight months and have no plans to stop.
I was skeptical that someone could write in my voice without interviewing me constantly. They proved me wrong. The email intake was thorough and the posts hit. My network engagement went up significantly within the first 60 days.
Who it's for
We work exclusively with fractional and independent executives — not agencies, not solopreneurs, not B2B SaaS companies. The specificity matters.
Pricing
Pay month to month. Cancel any time. Most clients stay for 6+ months because the pipeline results become visible within the first 90 days.
First month includes a full positioning review at no extra charge. We don't offer trials, but we do share samples from clients in your lane before you commit.
Questions
Get in touch
We'll come back within one business day with a few relevant samples from your lane and answers to any questions you have. No pitch call, no pressure — just a straight conversation about whether this is a fit.